Primal Quest is an expedition length adventure race that pits co-ed teams of four against each other as they trek, bike, paddle and climb their way through a remote, backcountry course hundreds of miles in length. The race is known as the “World’s Most Challenging Human Endurance Competition” and with good reason, as its degree of difficulty is legendary.

The host location always has a direct impact on the race itself, helping to define the nature and character of the event. Past locations, such as Colorado, Utah, and Montana, have all directly contributed to the success of Primal Quest with their scenic beauty and rugged terrain. However, the race has also had a direct and positive effect on those places as well, particularly in an economic sense.

For instance, in 2008, Primal Quest was held in the state of Montana, in the U.S.A. The race itself ran for 10 days, but the staff and volunteers began arriving well before that, and over the course of the entire event, the teams, staff, and volunteers contributed nearly $600,000 directly to the economy of the region. That money went to the hotels, restaurants, and shops in the region, giving it a boost to the economy there.

The money spent in Montana was just the beginning however, as the media exposure that the race generated was worth millions of dollars more. During the 2008 Primal Quest, more than 50 articles appeared in traditional media outlets leading up to, during, and following the race. Those articles not only reported on the race itself, and the athletes that competed in it, but also the locations that they were trekking, biking, and paddling through, thus greatly increasing the awareness of the region. Most of those articles were accompanied with photographs of the course, further highlighting the spectacular wilderness areas that hosted the event.

In addition, during the race, the Primal Quest website (ecoprimalquest.com) averaged more than 2 million hits per day, as fans of the sport searched for updates on their favorite teams. Each day the site was updated multiple times with stories, images, and video from the course, bringing the sights and sounds of Montana onto computer screens all over the world.

Traditional media and the Primal Quest website are not the only sources of coverage for the event however, as adventure racing websites, Internet forums, and countless blogs also covered the event. Those new media outlets provide millions more impressions, and extend the Primal Quest brand even further.

The coverage doesn’t end there however, as Primal Quest has a three-year television contract, with the Rush HD network, that will bring even more exposure to the race and it’s location. An experienced and talented camera crew accompanies the racers on the course, capturing all the intensity and excitement of world-class adventure racing, with the incredibly beautiful and remote scenery making a dramatic backdrop. Rush HD is committed to producing multiple episodes each year, and airing those episodes dozens of times, in stunning High Definition. This partnership raises the profile of Primal Quest even higher, and exposes the race, as well as it’s partners, to an entirely new audience.

As a host location for Primal Quest, you would receive all of this media attention delivered directly to an eager, adventurous audience. The fans of adventure racing fall into a young, active demographic that spends their time and money in pursuit of outdoor adventures and are willing to travel to experience the remote places highlighted in the race.

The partnership between Primal Quest and its host location has always been a healthy, successful, and mutually beneficial one. We hope to continue that in the future by offering an unprecedented level of exposure and creating even more public awareness.

This entry was posted on Monday, November 3rd, 2008 at 10:18 pm and is filed under Primal Quest. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.